I think Amazon’s wanting to take the shine off the ungating services. If they are going to get the same flatfiles and the same pictures – or even different ones, but they aren’t being done by the applicant but by the service – why should Amazon waste their time reviewing them? Just cut to the chase and let everyone in.
Note that I don’t necessarily think it’s a great idea to let the floodgates open, but in essense, they were anyway.
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