Hi guys, a tough question:
if im giving someone a link to my product page with specific keywords in it, and he enters the link and buys the product, does Amazon rank my product as if this person search for my product with that specific keyword?
You would be better off putting that keyword in the keywords section of your listing, then doing a search for your item that you know your item will be the first result, then giving them the search link, not a direct link to the product with search terms in the address.
Then it will show up as a legitimate search and Amazon will definitely begin increasing your relevance with that keyword.
Yes. Try to do the search in such a way where your product is near the top of the results. If your product ranks so poorly for that keyword that they wont be able to find it, it may not be a high relevance match to begin with.
It’s possible that putting keywords in the direct link might do something, but the search results it definitely will.
Remember. Amazon is trying to provide the best results for the keywords the buyer is typing. Their algorithms are looking for organic searches that result in sales. People showing up directly to the product page with keywords in the link is an artificial brute force method to try to associate keywords. Amazon developers spend hundreds of thousands of dollars tweaking that algorithm to respond to actual buyer search patterns, and ignore the kind of artificial attempts sellers try to pull.
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