In the requirements for getting approved for the Gourmet Foods & Grocery category, Amazon asks for purchase invoices. They state you must submit at least 30 items across three invoices. Does this mean 30 items per invoice, or at least 10 items per invoice?
Look at it from Amazon’s perspective. Would an invoice with
a single line item for a quantity of 30 bottles of ketchup
convince you the applicant is a real grocery business?
Amazon probably doesn’t spell that out, because a real
grocery business would likely be hard-pressed to even
find such a paltry invoice.
No, actually, they’re not asking for 30 SKUs. They are, in fact, asking for 30 UNITS. Here’s the actual text:
Submit required documents
3 different purchase invoices for Grocery & Gourmet Foods products from a manufacturer or distributor
Make sure your invoices:
•Dated on or after Jun 18, 2016 (within 180 days)
•Include your name and address
•Include the name and address of the manufacturer or distributor
•Show the purchase of at least 30 units across all invoices
•Omit pricing information
If this is a concern, you are unlikely to be approved.
The invoices are to tell Amazon about your company and the products you sell. They will not get you approved. They will help tell Amazon whether you are an established grocery business with relationships with the appropriate authorized distributors or manufacturers.
The response you have received is often a convenient way to avoid telling you why you are not going to be approved.
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