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How are private label products sold by more than one seller? For example Brand X has 7 other sellers of the same product. If we have our own PL brand how do we own the buy box and stop other sellers?

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How are private label products sold by more than one seller? For example Brand X has 7 other sellers of the same product. If we have our own PL brand how do we own the buy box and stop other sellers?

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Had a quick look at Best Sellers in a category and 80% of them had more than one seller for each listing. So does that mean that all the Other Sellers have hijacked the Brand and product? Is the rate of hijacking really that high? Very new to this so just not sure how to make sense of this.

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typically “best sellers” arent small PL companies. usually major name brands that are also sold in stores. there’s really only so much insight anyone can give without looking at the items

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How is it that every restaurant serves the same hamburger?

It’s not the same hamburger really when different cooks are making it and it’s being served under different restaurant brands.

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This analogy doesn’t hold up at all. 7 restaurants have 7 locations. Mcdonalds doesn’t just let burger king come in and sell burgers at mcdonalds because they have the same burger.

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A couple ways it could happen. 
1. Someone hijacked the listing and is doing it wrongfully
2. The PL company allowed someone else to become a distributor of the product
3. They happened to acquire the product legitimately and want to resell it. Maybe they ordered it and now are reselling it instead of returning it. Maybe that PL seller has a retail location and someone bought it there.

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