I cannot stop thinking that maybe I have entered a very tough niche/chosen a wrong product to launch my self on Amazon. So I decided to do a retrospective analysis of this product (I did not have the knowledge and tools I have now 2 months ago). Here is my reading:
POSITIVE: 1) high number of sales per month (PM). In the TOP-20 sellers, they average 930 sales each. 2) TOP-20 sellers average 8,250 USD PM. 2% of the est. revenue PM (if I can manage of course) is 3,300 USD.
4 sellers are within the Top 2000 BSR, 11 are within the TOP 5000. Also, 9 sellers have less than 100 reviews.
NEGATIVE: there are sellers with huge numbers of reviews.
Any opinions please?
For my analysis, I calculate the average review count. I havent used “RBR” which I do think could be a great metric. But for me, looking at the overall market and their review counts tells me “how hard is it to get on page one”. Then it’s important to look at demand depth and enough searches and then, if I can differentiate my product somehow. If I can do that then I go for it. I’m not going to calculate the average review count, you can. But from the looks of it, it’s going to be higher than 200. (which is my threshold)
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