I would like to issue a stern warning to my valued clients with regards to cease and desist letters. I know many people have been trained/told to ignore these by others and/or amazon themselves but I know from top level sources both in and out of amazon that some manufacturers in their futile, misguided efforts to rid the world of amazon sellers of their products are actually doing test buys after their C & D’s are ignored, then claiming counterfeit to amazon knowing full well the items are authentic. This is a low class move but helps explain the rash of suspensions and policy violations we have all received as of late (including us, after not having received more than a couple the last few years, we have been deluged with them recently) we fight all of them and win but nevertheless its very scary. I have changed my business philosophy on this matter and I want everyone to consider doing so as well. When we get a C & D now, we apologize, then respond, remove all product from fba, delete the listing and vow never to sell that item again. This underhanded tactic by certain manufacturers essentially ties amazon’s hands otherwise they can be accused of and sued for facilitating counterfeits.
I know its not ideal and will cost us some small amount of money but it is definitely the lesser of two evils and nothing is worth risking our account over. I’d love to hear from everyone whether you agree or disagree.
Most letters I have seen are fraught with errors, or are seemingly suspicious in one way or another. I would hope that manufacturers genuinely sending legitimate C&Ds would not make such errors so your can tell the difference between a legit c&d and a fake one that is just a competitor playing dirty pool.
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