I would say 3-5k units sold by the top 10, and low reviews yes, but you can go much higher with the reviews you have here. my general rule of thumb.. most sellers have below 500 reviews, 4 sellers (top 10) below 300 and 2 sellers below 100. This is competition, that with correct add campaign managment should be bitten without much problem… 3k sells for me in the top 10 is for me the bare minimum, I personaly preffer, if to already invest money than aim higher than that, and it is perfectly possible.
This is also something I tell people who just get into PL in AMZ, try not to blindly follow the numbers that people tell you, you should have in Jscout, try to understand why they say spesific numbers and what different numbers mean for how you would need to run your business… than you could also decide which numbers would fit your better
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