I’m reading our PPC search term report. There are some very strange customer search terms. We regularly see ASIN values that apparently were searched on which then resulted in some sales.
It would appear that we should add these ASINs to our PPC. Does anyone have any comment on this?
These are ASIN’s where your Ad was shown inside the listing. Say somebody searched ‘coffee press’…they clicked on one of your competitors listings and then clicked on your Ad within that listing and purchased from you. Amazon shows this converting KW as your competitors ASIN. You should not add ASIN’s to you PPC strategy…this happens organically.
ASINs can be used to search for items in our catalogue. If you know the ASIN or ISBN of the item you are looking for, simply type it into the search box (which can be found near the top of most pages), hit the “Go” button and, if the item is listed in our catalogue, it will appear in your search results.
For example, the ASIN for Hasbro’s “Monopoly” game is B00005N5PF.
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