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Is anyone recently applied for Amazon Brand Registry, currently I’m trying to apply for a Brand registry and need your advise, The form (https://sellercentral.amazon.com/…/brand-application-wizard…) has only following 2 options and I don’t see 3rd option

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Is anyone recently applied for Amazon Brand Registry, currently I’m trying to apply for a Brand registry and need your advise, The form (https://sellercentral.amazon.com/…/brand-application-wizard…) has only following 2 options and I don’t see 3rd option we distribute products under our own label (private label)

What is your connection to this brand?
• What is your company’s connection to this brand?
• We manufacture our own brand of products.

Please let me know which one to choose , is this the right form?

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this is correct form, make sure that you fully explain that you are the owner of the brand ,this is private label and that you manufacture your product yourself or have someone doing it for you lets say in China. Also remember to use email address associated with your domain name (gmail, yahoo ect are not allowed) My first application was declined because of those two reasons. After proper explenation of a business model they approved me in 12hr

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 i would like to add that you should also trademark your brand name they may ask for that as well

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