So when I sell on amazon I have to compete for buy box? I thought I was suppose to have optimized listing and photo to get good sales. If I list a product will it show up as an individual product or go into one of the buy box offers?
To own your buy box, you must private label your product. If you don’t PL your product, then everyone who sells your exact product will share the same listing. I read above where someone mentioned that the lowest price wins the buy box in this case. Another option (if you don’t PL) is to register for Amazon’s brand registry. This will allow you to control your listing.
To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
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