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This may be an obvious answer, but just make sure I am reading it correctly, the #8, 10 and 14 listings have over 5,000 estimated sales and practically no reviews. How is this possible? Promotional giveaway or something else?

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3 questions for this community:
1) This may be an obvious answer, but just make sure I am reading it correctly, the #8, 10 and 14 listings have over 5,000 estimated sales and practically no reviews. How is this possible? Promotional giveaway or something else?

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I would reject that product simply because the retail prices are on the low side. I currently have my FBA product listed at $19.99. When it sells for full price, I only net $13.58. I’m going to raise the price by at least $2 when the batch of review codes currently out there are used up.

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If it’s the same product as the other sellers with low est.sales than I would guess that those 3 one’s are new sellers who do a lot of give aways, and Jscout counts them as real sales (which is a known flaw in Jscout)

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Listing 19 is down lower because it is not converting as much for that particular keyword. The BSR is higher so overall they are selling more units but not necessarily for this keyword. Definitely product giveaways for the other listings.

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That spreadsheet is not the only thing to consider. You can optimize your listing. Too much info, not enough work

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Thank you everyone for your assistance

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