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What else can I do to validate if this niche is worth entering?

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I think I’ve found a product niche that has enough depth but the reviews average around 4.0. There are a few products with a 3.6 rating that are selling well. And one that is selling OK with a 2.7 rating.

What else can I do to validate if this niche is worth entering?

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If you see popularity and most of the products are poorly reviewed but still doing well (because there aren’t any other alternatives) that’s pretty dang good without knowing anything else about the product.

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Your research is apprectiable, just go for it.

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