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What is best way to set up another brand?

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What is best way to set up another brand? I have another product line I’m looking to brand separate from my existing brand now. Was told I should create a new business entity (not an issue to set up for me) and a new Amazon account for different brand. Using someone in your family as the name on new Amazon account. Anyone doing this at the moment? I’m based in US. Thanks in advance

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Can someone tell me how to set up multiple “sold by” names / store front names under one seller account? I see people doing it, they’re listing their kitchen products under one “sold by” name and their sports products under a different “sold by” name but it’s all under one seller account. How do you do that?

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You’re allowed to sell multiple brands within that store. 99.9999% of all of your customers think they are buying direct from Amazon as it is.

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I don’t even know why it’s a debate. There is no debate. It’s against AZ TOS to run two seller accounts without permission. Why would you jeopardize your business for this. Not even a question. And definitely cannot sell same product out of both accounts even if they do grant you permission for a second account. That’s a stipulation of having the second account. Ask me how I know.

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Can someone tell me how to set up multiple “sold by” names / store front names under one seller account? I see people doing it, they’re listing their kitchen products under one “sold by” name and their sports products under a different “sold by” name but it’s all under one seller account. How do you do that?

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Is it the manufacturer you’re thinking. Such as Widget by ABC company.

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