You all know about the 5K back-end characters update right? If not, you are leaving TONS of money on the table. I did an interview with a PPC ninja (many of you may know him in this group) where we talk about it. Will post it up tomorrow. But to give you a headstart, make sure you fill up all of your back end search terms with 5K characters (1K per line X 5 lines.) It’s a gift from Amazon. We have discussed it thoroughly in the FBA High Rollers facebook group, but I wanted to post it here since so many of you are not part of that group. Do NOT duplicate any keywords on the back end search terms. Its OK to use keywords from your product page here, but no dups within the 5 fields. Not that it will hurt, but its just a waste of space.
I had uploaded some great KWs and really killed it when they first expanded to 5K. My KWs are all relevant to my product. But since the start of this month (I believe it may be because of the believed algorithm update April 1), it seems the additional KWs have negatively effected my PPC and thrown off my ACOS. I ended up removing about half of them until all KWs were extremely relevant. Have you noticed anything like this?
Why? People searching commonly use the same language and will search pretty much using the same words for a particular product.. maybe us a different order, but there only so many ways to search effectivly for a particular product. I’m pretty sure most of of all those keywords will never be used.
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