Improving my Amazon Product Listings for More Sales – Optimization Part 2

15 Oct 2016

Today, I will be showing a specific Amazon Product Listing optimization. How I am improving my amazon product listings to be more releveant to searchers looking for my products on Amazon. By doing so, when potential customers search for my product or type of product, they are more relevant to their search results. This by no means is tricking the Amazon algorithm, but assisting the A9 engines to give better, more accurate results to the it’s customers, thus selling more for everyone. If you don’t serve your listing to Amazon properly, how will they know how to serve it to everyone properly? Don’t expect Amazon to understand your listing. Tell them what it is about.

Let’s jump right into it:

Test: Re-doing search term keywords on better performing products as metrics started to go down a bit and competition was increasing.

-Maxed out (near 5k characters) my back-end search keywords. Will report results in a month or so on enhanced changes with War Room Data.

Steps & Method
– added 5 months ppc keyword reports data using the new ppc armory into keyword king.

2016-10-15_13-49-08 2016-10-15_13-53-21
-Added merchant words top 10 highest impression based words related to this product. (not affiliated to merchant words, but found it rather difficult from excel to keyword king, as it one line items… Thinking of building separate tool in this regard for deeper integration
-Used keyword kings algorithms and cleaned out duplicates, and bad keywords. –Also added Spanish translations of 1st and 2nd rows to hit a max of 5000 characters.




Stats on this amazon product listing optimization:
Time elapsed: 9 minutes, 30 seconds
Product: Of my top 3 products
Results: Not sure yet. This is a bit more risky as it is a higher performing product but I want to see effects of higher quality keywords & in respect to PPC. Will update in 1 month
http://amzsecrets.com/amzsecrets-war-room/Tracking: War Room set.

Other notes: the new optimizations in ppc armory pushed the ppc reports a lot faster and made it pretty ridiculous in terms of easyness.

That’s all for now kings,


Read Part 1 – Going deep into Amazon Product Listing Keywords

About AmzSecrets
Popular: The masterlist of resources we use and recommend.

We are the fastest growing Amazon FBA Podcast with over 150,000 Amazon sellers tuning in. See why this is the best Amazon Podcast.

Amazon Seller Tools
for ourselves, and for you, which we use to supercharge our Amazon listings and build epic kindoms. Comes with a 7 day trial.

Sell Your Amazon Business?

If you own an E-commerce business with annual sales of at least $1M+ and you're open to a serious conversation about selling please read on. I have clients with funds between $2M - $20M who are ready to buy low maintenance Ecom businesses doing at least $1M+ in annual sales (with no upper limit) with a profit margin of 20% or higher. The business can utilize Amazon FBA and or Shopify and must own its own website and customer database.

This business will have a basic team of VA's in place or someone who can do most of the grunt work and it will also have sufficient evidence of scope of scale, without the new owner being handcuffed to their desk! If you or someone you know has a healthy Ecom business that meets these basic criteria and you are serious selling your Amazon business and moving on to something new, then please send me a PM with some basic details about your business or please share this post with someone you think might be a great fit.


Leave a Reply

Your email address will not be published. Required fields are marked *