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AS 89: Inside Nejc operation, 140K Euros/Month – Learning from mistakes

10 Aug 2017

Today I’ve got  Nedjc Voraic on the show, Nejc is an entrepreneur who started learning selling on Amazon about 1,5 years ago. With help of the knowledge of his mentors, mastermind group and a lot of trial and error, he managed to build a serious business. The beauty of his philosophy is that he does not put much focus on conversion, ranking and listing optimization. He has now scaled to over 140.000 € a month, mostly from selling in Europe.

In this episode you’ll learn:

  • Mistakes Nedjc made and how he pivoted
  • How much he started with
  • How he has grown his business
  • How he scales his business
  • How to build an amazon business
  • Tools Nedjc uses
  • Mentors Nedjc uses
  • What worked for Nedjc and what didn’t
  • His morning routines
  • His business strategy
  • How to source outside of China
  • Tricks and secrets Nejc uses

And lots more. Transcript coming soon

How to Contact Nedjc:

Mail: nejc87@gmail.com

Facebook: https://www.facebook.com/nejcvolaric

15 min free Skype call where I share our methods 1 on 1 and answer your questions
https://calendly.com/nejcvolaric/15min

DAVID ALADDIN: Great to have you on the show, Nejc.

NEJC VOLARIC: Oh, thank you, David. Thank you. I am really, really honored to be here. I have listened to your podcasts and I have learned a lot and now I have the privilege to be here, to be speaking to you and sharing my knowledge and thank you for having me.

DAVID ALADDIN:         Welcome. Can you take us at the beginning before your online success, where did your journey begin?

NEJC VOLARIC: Ah, before the online success? Okay, I can just share a little bit of my background. I have opened a company in 2002, this was after my college. I have a Bachelors Degree in Economics and a Masters Degree in Psychotherapy. I wanted to be a psychotherapist but then I’ve decided this is not for me and I opened a company and I became a professional photographer. I was shooting mostly weddings and with that business or a job I should say, I started developing a statistical analysis business who does statistical analysis for students and companies. And this was one and a half year ago or maybe a little bit more, I’ve decided I want to do something more internationally, because statistical analysis business is only for—

DAVID ALADDIN:         Right.

NEJC VOLARIC: Slovenia and that’s what I’ve discovered Amazon, it was a promotion for ASM course and I’ve seen the results of people who’re getting and I’ve decided I wanted to give it a try so I outsourced my statistical analysis business completely or hire employees that I’ve set up systems, and you know, I had a little bit of spare capital and after I outsourced it and set up systems for the business, I had a lot of free time and then the learning process began.

DAVID ALADDIN:         Hm. So you went to school for Economics? Looks like that has helped you out a lot and you did the statistical analysis for 13 years, is that correct?

NEJC VOLARIC: Oh, no, no, no… I did this, I mean my staff, my employees are still doing it.

DAVID ALADDIN:         Hm.

NEJC VOLARIC: But I’ve started this in 2013.

DAVID ALADDIN:         How many employees do you have doing that business?

NEJC VOLARIC: In that business I have three employees.

DAVID ALADDIN:         Very cool. And so compared to the Amazon business that you currently have is it doing better? Worse? What’s that look like?

NEJC VOLARIC: Oh no, it’s not doing as good as Amazon, you know.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: This business brings me a good salary in Slovenia, you know monthly pay, but it’s not something you couldn’t reach from because it’s a micro niche in Slovenia and it’s only Slovenia. Slovenia is a small country with two million people so the business is not as scalable as Amazon, so that’s why I decided I want to go for Amazon because I have reached a peak where I couldn’t progress anymore so I wanted to do a little bit more things, a little bit more internationally and I had bigger goals, so.

DAVID ALADDIN:         So, these employees, did they help you out on your Amazon side or do you keep them separate?

NEJC VOLARIC: No, it’s all separate. It’s separate.

DAVID ALADDIN:         Beautiful. All right. So let’s talk about the Amazon side. What—how did you get in to it? Why?

NEJC VOLARIC: Yeah. This is an interesting story. I began with the ASM Course. This was at the end of 2015 and I did what they said and I sourced my product from China, I did my research, I found a product on Amazon and actually as detail oriented and perfectionist as I was, I was sourcing this product for three months, it was a kitchen knife and I wanted you know. I was reading reviews from the competitors; I wanted the best metal with a lot of carbon so it doesn’t get dull easily, and all of the other stuff. So it took me a lot. A lot of time to go back and forth with the Chinese to produce the best knife for me and I’ve invested, I think it was 5000€ for 500 knives and I—then I started selling at the beginning of 2016, so last year, and I found out that the thing is not selling.

DAVID ALADDIN:         Oh, Jesus.

NEJC VOLARIC: And something must be wrong with it, so this was my Amazon fail I could say and this is when I started questioning the whole model of what the course of what on line is teaching. And I thought to myself if everybody is doing the same thing, and when everybody is doing the same thing it usually loses power, so that’s when I stumbled on one of my mentors who was Will Tjernlund.

He was talking about the methods that we’re totally the opposite of what everyone was saying. He was not focusing on reviews, on the ranking, and everything. And I’ve met some other mentors too here in Slovenia who made millions on Amazon here in Europe. And when I got in contact with them I saw that they were, I mean that they were equally not focusing as much on constant optimization, ranking, and everything. So at that point I started launching multiple products at a time just to test. And from China I ordered anywhere from 10-30 pieces of generic white labeled product and I’ve said to the guy from Alibaba, send me just 30 pieces or 20 pieces.

I don’t need my logo on it you can pick it off from the shelf, I mean it could be generic, it could be from your stock, I don’t even mind the color, just send it to me, and when this market test will be successful, if it will be, we’ll order more from you, but right now we cannot and with most of them I could made a deal like that, and I started rapidly testing and launching new products. And what I found out is that some of the products, we would just put on Amazon with 30-60 minutes work of setting up the listing with some generic photos from Alibaba from their site, and some of them started selling with only three reviews and they were all three or four stars and I thought to myself, okay. I mean what’s the deal here?

And I figured out that polishing the listing, focusing on conversion, making promotion of course it does work, but if the product by itself is in a good niche with not a lot of competition and huge demand, this by itself is a huge opportunity and the only way you could know if the product will be selling or not, is by testing it with, test it with smaller quantities. And I found out that this was the right way for me because in my opinion, Jungle Scout or the other discovery tools or tools that show you numbers, do only in my opinion 30% of the story or maybe less. Because there are so many variables besides the thing you see on Jungle Scout that you just don’t know and you cannot predict because every product is special, it’s in a different niche, it has different sex that will buy this product, different age group, they have different interest, they have different mentality, and with one product the reviews will be highly important, contrary to the another product where reviews will not have any importance at all.

So this was the start of my success with connecting with mentors and when I started to think the opposite way of what everyone is doing, and this is actually the 80/20 rule. We spent 20% of the time for the 80% of the result. We don’t want the listing to be a 100%. We don’t want it to be a 100% because if it will be, we would spend 80% of the time to perfect the listing from 80%-100% so this is actually our mentality, our way of looking at things. And we have a lot of  SKUs and we test a lot and we have made great, great progress and incredible results here in Europe.

DAVID ALADDIN: How many SKUs are you currently up?

NEJC VOLARIC: We have around 100 and 1300 SKUs.

DAVID ALADDIN:         Oh, my god.

NEJC VOLARIC: But you know around 80 SKUs are selling.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: So, most of the SKUs, it’s again the 80/20 rule. Most of the SKUs are not selling and out of that 80 SKUs that are selling, we have again 20% of them who are selling really, really well.

DAVID ALADDIN:         Mm-hm.

NEJC VOLARIC: But we haven’t put as much effort in them as we would if we would go by the principle that everyone is saying: you should polish the listing, you should test everything, you should focus on ranking; this was all organic, you know. And we have some products that are best sellers that are ranked first under the main keyword, but this was not something, I mean we do, I would say 80/20 optimization. We do optimize, we have a system for finding out keywords but we only find you know up to 20 keywords because we know that all of the effort that we will spend after those 20 keywords will only bring us 20% of the result.

So we try to use our energy and our time as efficiently as possible and you know those product that are selling really well came to the first place of the search engine organically because they were good products and reviews, they just came because people were so happy with the product that they left us reviews and you know all of the things they have naturally—the listing was optimized, of course, but we didn’t spend two days to optimize it. We spend through our systems that we have in our company, we spend maybe two hours.

DAVID ALADDIN:         I’m actually very impressed that you didn’t give up after you lost that first was it five or eight thousand dollars? Certainly, it’s a pretty hard blow it, like just starting out of the game like this Amazon thing sucks!

NEJC VOLARIC: Yeah. I think most people would do that.

DAVID ALADDIN:         Excuse me. And you just have like this persistence and you totally search up your business model, and you went kind of like the wide spread approach into Amazon launching as many SUKs as possible PVC so that—I find that very interesting. I take a completely different approach which works too but… So 80 out of you said a thousand SKUs are launched? That is like a 10% rule.

NEJC VOLARIC: Yeah, in my eyes, maybe a little bit about 10%, but you have to know that we have listed 1000 products that are bearings, all kinds of bearings from a brand that gave us a file—

DAVID ALADDIN:         Awesome.

NEJC VOLARIC: An excel file.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: And we essentially, we did some optimization but it wasn’t optimization in bulk. They were 10 different bearings with all of different variations. They were 10 different bearings and we have optimized the keywords for a hundred bearings, and a hundred bearings, and a hundred bearings at a time. And essentially, we didn’t have as much, I mean we didn’t have much word because we uploaded it to Amazon and we have systems for everything. I wanted to build a company that had systems that had a machine build up with different parts so we can just throw new products in this machine and the machine would do its work.

So I’m now at that point where we can do that. We can just keep adding products and when we add a product, a whole set of systems triggers, and the end result is after one month where we find out if the product is selling or if it’s not selling, if it’s selling we make a reorder, if it’s not selling we just, I mean we lower the price and we get rid of the product. So this is a little bit a different approach but it’s really, really, really scalable approach.  Because there’s no limit to what you can… to how much you can sell and one other thing I have to mention is that we, most of our revenues and most of our products do not come from China. Do not—they’re all, they’re most of them are European brands.

DAVID ALADDIN:         Let’s go more into your systems like can you break that down? Let’s say you find a product that you sourced, how’s this product go through your systems?

NEJC VOLARIC: We have found a product for example, I was on a meeting with our potential partner, and with that partner we make a deal, I mean we say to them we can sell your products in Germany, in the UK, in Spain, France, Italy; but we need to test the market first so I suggest a deal where you give us five units or ten units depending on the price of each product for free. This obviously you cannot do with the bigger brands but with the smaller brands you can. You give us a few specially if they’re not on Amazon, I mean only if they’re not on Amazon, and they gave us a few products for free to test and I say to them this is your investment, our investment would be investment of our time to put them on Amazon and our knowledge and that’s it.

DAVID ALADDIN:         Wow.

NEJC VOLARIC: And we put the product on Amazon, and then we turn on the PPC and see what it does. And sometimes the product would start selling immediately and sometimes it will not sell, and in terms of you know PPC we have our own software, it’s called Timesence[Ph], and this software basically goes to the search term report and finds key words that have ten clicks or less just to you know get enough of a sample and the products that have search terms that have ten clicks or less and an ACOs anywhere above 16% or 20%, those search terms go into negative exact so we don’t want to lose money on PPC.

DAVID ALADDIN:         Hm. Yeah.

NEJC VOLARIC: And this works well for us.

DAVID ALADDIN:         So if it’s greater than 20% ACOs, you like kick them out, but if it’s less than 20% you keep them?

NEJC VOLARIC: Yeah, we keep them. But it’s still, I mean it depends because you know margins are different on every product.

DAVID ALADDIN:         Very true.

NEJC VOLARIC: But this would be a general rule and we we’re paying I think it was 2.5€ per product sold a few months ago and we had this limit set up on I think it was 15 clicks and 30% ACOs and we have lowered it down to I think it was 12 clicks and now 10 clicks, the ACOs went down to 16%. And what we found out that we have lowered our average, lowered our PPC per unit sold from 2.5€ to 1€ and you would think that we would sell less but we’ve sold a lot more. I don’t say this is the only factor that triggered this, but I think but I’m sure I’m a 100% sure that it is one of the factors that we did, because if you look at it we didn’t spend money on clicks and on the keywords that didn’t bring us money, and so people were not clicking on the products and not buying, so our average conversion went up and just maybe our Amazon algorithm pushed us a little bit higher. This is just my theory, I don’t know. It’s maybe— It’s something I could get opinion from you about. Maybe you could—

DAVID ALADDIN:         Yeah, so for me like, I just like one myself, like my conversion cost, could be like 50% when I first launched a product basically because I do a different approach, I buy like 2000 or 3000 units at once for new SKU and at this point like for me, I’ve created a brand and it helps sold our new products which means like I don’t need reviews actually to sell a product. I feel like the customers coming in expect a certain quality when they visit my brand page, so but the 50% ACOs, I know that ACOs will actually decrease as I get more reviews because if you have zero reviews your ACOs is going to be a lot higher so that initial ACOs so I feel like—so when you get less than 20%, with almost 0 reviews, that’s awesome. You might actually have a bunch of killer products in that other 900 SKUs that you have. So like if I was in your situation I would actually even pump more PPCs into those 900 other SKUs and to see what happens because if you get some reviews on a few of those that could totally change the dynamic of the ACOs. Reviews are pretty interesting how it affects conversion rate like significantly like the more you get to but—

NEJC VOLARIC: Interesting.

DAVID ALADDIN:         But yeah, so that might be why your ACOs are kind of fluctuating and changing but it’s a hard metric to actually understand like from just a data point without seeing the actual what’s going on in the listing and your competitors so, what  are like—

NEJC VOLARIC: Yeah—

DAVID ALADDIN:         Go ahead.

NEJC VOLARIC: It’s a different, yeah it’s a totally different approach, it’s sort of and we intentionally do not want to deal with details.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: We just don’t want details, we want a lot of products, we want systems and this,. I mean this, I tried it both ways. But maybe in the first method I wasn’t persistent enough, I don’t know. This method seems easy, the easiest to me. And you know I’ve learned this from people who are doing anywhere from three to twenty million.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: And they all said the same thing and I said, okay. If they are telling me this, and if they are doing it this way, then I think, then they must be the right way.

DAVID ALADDIN:         Yeah. I had Will on the show and at that time that’s about a year ago… a year and half ago, he was doing 6-7 million, and his inventory turnover was really fast so he just keep replenishing them the inventory based on—

NEJC VOLARIC: Oh, David, yeah. This is one other thing why we have left China behind and Chinese products because of the inventory turnover time. Even though the return of investment may be, but it’s not necessary, it may be its still, there is no general rule if you are going to be selling European brands that you’ll have a smaller profit. I mean, this is just generalizing. We have products, who we have I mean very good return on investment even though they’re from Europe because they are higher priced and some other factors. They are small because they are cosmetics, blah, blah, blah. And the inventory turnovers this is really, really, important concept I think that most people don’t understand. Because if you’re sourcing from China you can flip your inventory maybe four times a year.

But we flip our inventory 12x a year because we only order 30 days of stock and the lead times are shorter, this is what Will, and all of the other mentors I had were constantly talking about, and what I did then? I did the math. And the math showed me that I could grow so much quicker with short inventory times and this is, I mean this incomparable. This is really, really, crazy and it’s a really, really important concept.

DAVID ALADDIN:         Now I’m jealous of that like that advantage.  Eight times a year for China would be like kind of awesome. I think did you say 4x or 8x? I feel like the turnaround time maybe three months of… yeah there’s about 4x a planner cycle.

NEJC VOLARIC: Yeah.

DAVID ALADDIN:         And so you’re putting a lot more money into your inventory that takes longer to replenish. So what about your inventory? Do you guys have like a storage warehouse? How do you receive all these inventory? Usually and a lot of times, our suppliers ship it directly to Amazon because I have personal relationship with them.

DAVID ALADDIN:         That’s awesome.

NEJC VOLARIC: They are some of them are based here in Slovenia. They are becoming my friends now and there’s no problem for them to ship it on Amazon. Actually we tried to deal with them, they even pay for the shipping to the Amazon and on the contrary we take all the refunds. This is one deal we make with them. And we have a small storage because we send a couple of units from our own stocks so we’re doing FBM just for testing. Some of the stuff we are… the brands sends to us and we sell to Amazon or we send to Amazon but most of the times the stuff goes directly to Amazon warehouse, in Italy or in Germany or in the UK.

DAVID ALADDIN:         This episodes of AmzSecrets, is brought to you by our Amazon Seller tools. AmzSecrets.com, VIP, Supercharges, your Amazon listings. It uses big data from Amazon and Google in a meaningful way to increase the traffic through Amazon listings. I use them with my brand and I’m personally ranked in the top five of some major Amazon categories. It’s not a golden bullet as you need marketing and good brand strategy, but having the ultimate Amazon listings goes a long way. To learn more about it go to AmzSecrets.com.

Okay. So what tasks in your business have you outsourced? Which one did you not do anymore?

NEJC VOLARIC: This is funny. This is the great part of it you know because when you hire your first employee, your world turns because you can make so much more than you did before that it’s incomparable. Mostly based on two factors because the employee can do the work and frees up your time and another more important factor that you can focus on more important tasks that have doubled the out compared to the ones that are unimportant like listing products, searching for keywords. So the impact is doubled or tripled. So and I firmly believed that building a team on site, not hiring virtual employees.

It’s very, very, crucial and after maybe six months, if somebody became an expert in their field, they can do stuff from home. I mean I don’t mind as long as the results are there but in the first few months, at least in the first six months they have to be on site to communicate with the team because the information flow and the learning curve is so much better in this case and so now that I have a team of employees, one of them is doing listing, one of them is doing reordering, one of them is searching for new suppliers, talking about the terms and the contract and everything.

And they also do accounting. And what I’ve… and in the beginning when you have to set these things up and when you have to set the system, set the rules of the game, it’s very, very, intense and very, very, stressful. Because you get a ton of questions from them and they do not know where to start. But once you invest your energy and giving away the information and learning them, and giving away the tasks you know, you only do it one time and then you don’t have to do it another 99 times. This is the beauty of it. And I have done a stop, I have written a stop doing list of things I stop, I actually should stop doing that somebody else can do instead. And I have forwarded all the emails from Amazon to a certain employee I have if somebody, if some partner calls me, we need to figure out this and that, I say from now on my employee this and this is  responsible for this.

I think you should just contact her and in the future too in case of these situations and you deal with them you know.  And if they have some questions they can always ask me so that way I went from 50 emails per day to five emails per day. And I freed a lot of my time and, but you have to have systems, you have to have weekly meetings, you have to have weekly goals, you have to have monthly meetings monthly goals… basically you have to set the rule of your own game. And what helped me with that a lot just to get ideas of how to set up a system because in the beginning it’s very, very, hard because it’s all new to you. What helped me a lot was a book called, E-Myth.

This was one thing but the most of the value I got was from our Mastermind group, I formed one and a half year ago. Those are all local guys here. Some of them are on Amazon, some of them are not. I met them in all kinds of seminars, they were friends of my friends, and I’ve assembled this Mastermind and we are meeting regularly every 14 days and we are growing together. They have employees, they are growing. I mean we help each other because I have some ideas for them and they have some ideas for me and once you set the rules of the game for the company and for your employees, the thing gets really, really, it’s really, really easy. I mean I hope, I mean I think I hope it was not too general of an answer. If you would need some more information about certain areas I mean you are free to…

DAVID ALADDIN:         Now, so what are… all right I guess the better way to reframe this, what do you do now?

NEJC VOLARIC: What do I do? I hire new people.

DAVID ALADDIN:         There you are.

NEJC VOLARIC: I run meetings still.

DAVID ALADDIN:         What do your employees go for in Slovenia? Like I feel like one of the biggest things I kind of don’t want to get into is having employees and I’d rather contracted them all out through like Freelancers that work full time? Mainly because I’d had to have like an office and to have these employees. In the US there’s always like benefits that you have to pay, like health insurance and it’s insane. So that’s—

NEJC VOLARIC: But yeah. But if you look at it the other way, they are more loyal to you they, you are, essentially they are more loyal to you because you provide them work and they are more dependent on them they’re dependent on you on the other hand you are dependent on them. It’s always a mutual relationship. So you have some other benefits as well but, yeah.

DAVID ALADDIN:         Maybe Slovenia workers are better than American workers.

NEJC VOLARIC: You know you have to be aware of one thing that Slovenia is a lot cheaper than America, so the work force is cheaper and this is the advantage that we have is to lower cost of leaving, lower rents for the offices and for the apartments and lower wages, lower salaries. And we can sell in the US and we can sell in Germany where the prices are of goods are higher and that way you know it’s—we have a certain advantage because of that.

DAVID ALADDIN:         I’d probably going to move there in the next month or so.

NEJC VOLARIC: Oh, really you can come. You are always welcome. I can show you all the sights in Slovenia. You can sleep at my place. We’ll go to Bled, we’ll go to Postojna Cave and you’ll see the beauties—

DAVID ALADDIN:         [Cough] Excuse me.

NEJC VOLARIC: Of Slovenia.

DAVID ALADDIN:         I feel like you’re not joking.

NEJC VOLARIC: No I’m not. I’m really not. You’re welcome. I’ll be happy to drive you around.

DAVID ALADDIN:         Thank you very much. I’m actually going to try to in September. So it’s not that very close though… So what struggles do you face now that—what do you worry about? What keeps you up at night?

NEJC VOLARIC: Hm. What I’m going to do with the money? No, no. Just joking. No but what keeps me up at night? I think less and less things because my goal is to hire a director who will run the business or who’ll takeover of what I do now so I can focus on teaching because I love to do teaching. I love to learn and I love to teach. And I also mentor some people. I give them knowledge about the Amazon business and this is really, really my passion because I figured out that it is a lot of stress being a manager if you are not doing that with all your heart. If you’re not enjoying the things you are doing. And I do not enjoy 100% that’s why I’m going to train a manager who would run things for me and they would do it with all their heart and I could focus on things that I would do all my heart, and this is teaching. Are you familiar with, I don’t want to make a commercial here, I don’t know if I can do it but.

DAVID ALADDIN:         Yeah. Go ahead.

NEJC VOLARIC: There’s a European private label Summit in, this is actually an online event that and I have been invited to speak there, and you know there is not a lot of information on line in about selling in Europe and this is a great event for European sellers. I am not saying this because I have been invited to speak there, I’m saying this because I bought the thing last year, and it brought a lot of value for me. Because Europe is a little bit more complicated in terms of texts and you have to be vat registered in each of the country. You know—

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: Registered for the value added tax. So it’s a little bit more complex. But once you learned those things it’s easy so…

DAVID ALADDIN:         Very cool. When does the summit usually take place?

NEJC VOLARIC: This summit it starts on 23rd of August, I’ll send you the link there. Will is a guest there as well. He was doing something in Germany, I don’t know exactly I just saw his—

DAVID ALADDIN:         I don’t know… I feel like Will is everywhere. He is like always working. I don’t know how he gets time to do it.

NEJC VOLARIC: He’s a fearless guy and what I admire about him is the mindset because he says, fake it until you make it. And he just talks and he’s very, very, intelligent. I admire him so much and he has given me so much that I mention him everywhere.

DAVID ALADDIN:         So you mentioned that you practiced daily gratitude, can you go more into that?

NEJC VOLARIC: I mentioned this?

DAVID ALADDIN:         Yeah. Actually it was something you emailed me.

NEJC VOLARIC: Oh, I emailed you. Yes so this is one of the keys I think into life in general. If I could say one thing about mindset, is practicing the daily gratitude. When I wake up I have a gratitude ritual. I have a diary where I daily, without any, I mean daily even in Saturdays and Sundays, I take 15 minutes and I write with my hand things that I’m grateful for. So I’m grateful for my food for example, I’m grateful for my business. I’m grateful that I feel good. You know all of the things that you’re grateful from all of your heart and this triggers your subconscious mind to be focused on wealth because wealth is what you have and if you’re focused on wealth, you’ll have more of the wealth if you want. I mean it can be money, it can be all the other stuff, but I think the real wealth is not money, but is you feeling good most of the time and I think the gratitude is a big part of it because you can have 100 million and if your focus is on I need to have 101 million, your focus is on lack because you always lack something. And if you feel focus is on lack, you are unhappy because you think you don’t have a lot.

But if you’re on the other hand try to focus on gratitude; helping people, smiling to people, accepting to people. Be grateful for the situation that you are in, that you are able to live in a part of a world that is developed. That you can work behind a computer on an air-conditioning and stuff like that your mind and your subconscious will be triggered and your mind will be focused on wealth because this is what you have. And I think the real happiness is not in money although you have something, you have to do something in life, but its more about the mind and the mindset and how you trained your mind everyday like a muscle and if you do this you know for 30 days, you’ll find profound differences.

DAVID ALADDIN:         Feel like I triggered one of my favorite conversations. It’s not even intentional. And  I can see how you love to teach coz I like listening that whole entire statement you said on gratitude and creating… so is this diary based completely on gratitude? Or is there everything in there?

NEJC VOLARIC: The first part is gratitude and the second part is basically affirmations. So you could call it praying, you know. Praying. What do you want out of life, I mean all of the things you just want. I mean affirmations all of the wishes all of the goals you have. So for example, I focus on money as well as on what I think is the most important. On feeling and I stayed. I feel security, I feel courage, I feel humbleness and all of that stuff. And when you do this daily, you essentially brainwash yourself and you grow it like a muscle. And after 30 days, your life will start to change because you’ll start to notice all of those things that you are thankful for and that you wished for in your life everywhere and this is the real power.

One thing I do which is I think is really important is I meditate everyday for 15 minutes and around 12 o’clock or 1 o’clock in the middle of my work day I go into ,my car, I drive to a nearby woods and I take 15 minutes off and I meditate and I think it works wonders for me.

DAVID ALADDIN:         Wow. That’s awesome.

NEJC VOLARIC: So these are some of the things that I discovered because I was too much focused on money even a few months ago. Now of course I enjoy what I do and I’m very thankful for this opportunity to be speaking to you, to sharing the knowledge and to be doing the things on Amazon and getting the results I’m getting and we’re getting but the real thing is you have to train your mind, this is the real value, because if you lose everything, your mind will still stay there.

DAVID ALADDIN:         Feel like you should be like an inspirational motivational teacher.

NEJC VOLARIC: Ah, thank you. Thank you, David.

DAVID ALADDIN:         The main, you know, entrepreneurs like… it all comes on to the core and so the form on it like we’ve got to set our course straight so everything you’ve been saying try the meditation I like it. I get so angry just sitting in one spot. Think the most I can do is 10 minutes and my mind tends to drift everywhere and I’m sure a lot of the listeners are like, you too?

NEJC VOLARIC: You know, David, you don’t have to do meditation. This is the part where I think most of the people are doing it wrong. They are trying to meditate. You don’t try to meditate because meditation is essentially being and when you go to the woods or you go to a quiet place and you close your eyes, you just are and this is the real meditation and of course during the first few days your mind will start to wander, I mean your mind will wander around and you’ll have all kinds of different thoughts, but after some time your mind will quiet down. And meditation, you don’t have to try meditation. You don’t do meditation because you want to achieve something.

You do mediation jut to connect with the source to connect with the real energy of where you came from at birth, when you were conceived from nothing. I mean you were conceived from nothing and this is a real miracle and when you sit in meditation and you close your eyes and you hear the nothingness, you are connected to the source and this is the real meditation when you just are, you don’t have to do anything you just quieted down and you just listen to the silence. Although this might, it might seem strange what I’m saying, but this is I think this is the way, I mean this is the key because I have tried to meditate, I have tried very hard and I quit after 14 days, but now I’m meditating everyday and I just sit in the silence and listen to the silence, listen to the nature and I try to feel it and this is it.

DAVID ALADDIN:         Hm. I have to try that again. I’m serious. What’s your morning routine look like?

NEJC VOLARIC: My morning routine its gratitude, affirmations, and then this is about half an hour then I eat my breakfast and then I read every day for one hour.

DAVID ALADDIN:   Dang.

NEJC VOLARIC: This is it.

DAVID ALADDIN:         You have patience, sir. Like I tend to listen to a podcast coz I can just clean the house when I’m listening. I can’t read a book while I’m cleaning the house, so, for me like, so I’ve taught myself mostly everything to just like podcasting like listening to awesome podcasters . It’s kind of what got me into Amazon as well and entrepreneurship too. Like so you do 30 minutes of affirmations, gratitude and then you’ll read for about an hour, do you wake up really early or you could tend to just like sleep until when you want?

NEJC VOLARIC: I wake up at 5:30.

DAVID ALADDIN:         Okay. That’s really early.

NEJC VOLARIC: Yeah. I wake up at 5:30, at 7:00 I start reading and at 8:00 I’ll start working.

DAVID ALADDIN:         What time do you go to bed?

NEJC VOLARIC: I try to sleep more than six hours. I go to bed at I think 11:00 is the latest time I go to bed but I try to go at 10:00.

DAVID ALADDIN:         I’m going to pivot really… I know we got about 10 minutes left, actually less than that. One thing we didn’t cover was where do you source since you don’t do in China anymore?

NEJC VOLARIC: Yeah. So I have met best partners in a fair, so the fairs are great I think because you see the stuff that you sometimes do not even think about and you make a list of them. Maybe you make photos of them and then you check online if you see if there’s an opportunity. You check them on Amazon or you can send them to your employees and they check it for you and this is one’s… I mean… there’s not one way. Sometimes I see some interesting stuff in the retail store or in the, I don’t know what store is in the sporting… I don’t know store that sells sporting goods or toys or anything, and I see, okay, this is an interesting product let’s check it out on Amazon.

This is one thing and the other way is people are contacting us now because partners talk with their friends who are also business owners, and they see what results we got, I mean what results they got when they started collaborating with us. This is also not, I mean this is also of course not a general rule, because some of them are not happy because we cannot sell their products on Amazon because there isn’t just opportunity but the ones that are happy, that we sell a lot of their stuff off, they recommend us to their context and they call us you know.

DAVID ALADDIN:         That makes sense, yeah.

NEJC VOLARIC: So this is one way. Sometimes we buy from several brands inside one niche, for example we find out through a market task that a certain brand of this and this is selling really well, so we say okay obviously this market is good so we need to find some other brands that are selling the same stuff and we need to buy from them as well so to gain a little bit more of the market share.

DAVID ALADDIN:         Yeah, actually I’ve noticed that UK sellers, they tend to look at, this might be another strategy like they tend to look like they’re American sellers what they’re doing, American brands and they’ll try to source from across the ocean and add those products to the UK markets which most of the time don’t exist yet. Those brands aren’t there.

NEJC VOLARIC: Yeah. This could be one interesting way of doing outsourcing, yeah.

DAVID ALADDIN:         Very cool. I think we’re just about out of the time, how can people contact you?

NEJC VOLARIC: As I said I can focus more time now on teaching and gaining my knowledge. I’ve also, I mean, I believe in courses, I think courses are great. And I believe in blogs, podcasts, and groups are great. But if you want to go to the next level, I think they are great for basics. But I mean, yeah, for basics. And I know some people have succeeded without mentors, but my experience shows that when I got connected to my mentors that my successes skyrocketed because you have the knowledge that was not available publicly, and on the other hand you had support and the relationship with that person. And I believe that one mentorship is the key to high level success.

And I’ve got… I contribute, could contribute a lot of my success to one on one mentorship and that’s why that’s what I do with all my heart and I want to based on what I got and what I’ve learned in terms of you know the mindset that I got and all of the other strategies setting on Amazon and I want to teach other people about it and I’m doing. I have developed, actually I have developed in the past week or so a mentorship program that’s I can learn from the first step to the last step but I would say that it is more tailored to the sellers in Europe because we have most of our success here so they can contact me on my email, I think maybe, David you can put it in the show notes.

DAVID ALADDIN:         Mm-hm.

NEJC VOLARIC: They can contact me on my email, or Facebook. I mean I’m available for a free 15 minutes Skype call where I share my knowledge one on one and I learn about the person on the other side and see how and if I may be able to help and that’s when, I mean we can I can help them with just one hour just to share on my knowledge or I can help them with the whole mentorship program. Then it’s up to them. I mean I’m not forcing anyone to you know, to pick a package or something so that’s it. I think the 15 minute call and my email and Facebook, David will put on the show notes and that’s it.

DAVID ALADDIN:         Awesome. Thank you for coming on. His email and all his contact information will be in episode 89 AmzSecrets.com/89. Thanks for coming on the show Nejc. David Aladdin, Nejc Volaric. Out.

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