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Any of you putting inserts inside your product packaging with a promo offer of some sort?

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Any of you putting inserts inside your product packaging with a promo offer of some sort? We want to have a small business card size insert that thanks the buyer for purchasing our product and then giving them a URL on our website where they can go and redeem a discount code for their next purchase. Basically just going to set up a landing page that captures their email and then individually sent out codes. Any thoughts on this? Good idea, bad idea? Thanks in advance!

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I do lots of product reviews on Amazon. And with most of the products there is a small
Piece of paper with some sort of discount code or a promotion to sign up on their website or send them an email with my information to sign up for future items to review.

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 If the coupon code is for amazon I think it would be ok, but if it’s for your own ecommerce site it would be against TOS.

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