Any tips on how to rank higher with lots of competition ? Competition for my product has increased the last month or so. What are some things to rank higher in the page ? I use to get 10-15 sales a day now it’s decreasing to 5-10 and I think it’s because I’m ranked 17 on the page.
How can I rank higher and increase my sales ? Would this be A time where I sell my product for dirt cheap just so I can rank better ?
Use Amazon’s FBA Revenue Calculator to help you predict Amazon fees. If the price drop isn’t working as you’d like or you want to supplement it with more sales, you can run Amazon pay-per-click (PPC) ads. Don’t hold back with the ads. Target the top keywords in your category.
Determine what the highest-volume search terms are for your product. If you’re a large vendor with a strong working relationship with Amazon, ask your vendor manager for this information. It may also be available in Amazon Retail Analytics (ARA) if you have it enabled, though you may have to pay for ARA Premium. You can use Google Trends for web search data as a weak proxy if necessary.
Sales ranking works a little bit like a positive feedback loop. The better your product sells, the higher you appear in search results, which leads to more sales. Further, a product’s place in search results is computed per term, so even if your product is ranked #1 in the Binders & Accessories category, that does not necessarily mean it will rank #1 in search results for binder-related terms.
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