Can I use promo texts in the headline?


In product headlines, Can I use texts like buy 1 get 1, 50% off etc or is it a violation of Amazon’s ToS?

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It is a violation to include any seller specific information in the listing. The listing can be used by other sellers if they are selling the exact same product and the other sellers may not be offering a promo.

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It is a violation of policy.

Please go back and re-read the Seller Help files and spend some time reading these seller forums. The same question was answered here just about 3 hours ago.


“Content-specific policies

Comply with the style guide that applies to the product you’re listing. The general styles that apply to all categories can be found at Amazon Services Quick Start Style Guide. Some categories have additional guidelines; the full set of category-specific style guidelines can be found at Templates for Specific Categories.

Do not include HTML, JavaScript, or other types of executables other than break (
) in your detail pages. You can use break to provide the necessary line breaks when providing the description.

The inclusion of any of the following information in detail page titles, descriptions, bullet points, or images is prohibited:

Pornographic, obscene or offensive content.
Phone numbers, physical mail addresses, e-mail addresses, or website URLs.
Availability, price, condition, alternative ordering information (such as links to other websites for placing orders), or alternative shipping offers (such as free shipping).
Spoilers regarding Books, Music, and Video or DVD (BMVD) listings (information that reveals plot elements crucial to the suspense, mystery or surprise ending of a story).
Reviews, quotes or testimonials.
Solicitations for positive customer reviews.
Advertisements, promotional material, or watermarks on images, photos or videos.
Time-sensitive information such as dates of promotional tours, seminars, lectures, and so on.

Product title length must not exceed a maximum of 200 characters (including spaces) in all categories. Some of the categories may have a different maximum title length than 200 characters. To know the accurate maximum title length for your respective category, please refer to your category specific style guide.

Comply with Amazon listing standards for any product sold on Amazon.

All products must be appropriately and accurately categorized.
Product titles, product descriptions, and bullets must be clearly written and assist the customer in understanding the product.
All product images must meet Amazon general image standards as well as any applicable category-specific image guidelines.”

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