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Can we have a theory discussion about when it's time to let a product go?

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Can we have a theory discussion about when it’s time to let a product go?

I have a product that’s a solid single (10-20 sales/day) in an increasingly competitive niche. Something like 30 sellers have aggressively jumped in in the past 6 months and I’m beginning to lose some traction (slipping down pg 1). PPC ads are getting more expensive and not really worth it.

It’s still doing decent, but I feel like I see the writing on the wall. So my question, when do you choose to let a product go? How do you recognize the end of the lifecycle for that product?

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