Maybe specific kinds of people who buy yoga pads . Do 70 year old people buy then. Not really (probably, but I don’t know).
If you think you’ve targeted your ads right, then look to the landing page. Is there a lot of Friction to buy. Do they have to log in. Is the page not clear. Does it compel people to buy.
I don’t think you need to be spending money here on FB ads. What is your PPC converting like. Are you running auto or manual campaigns. How is your product page listing looking. These are things to consider, work out and perfect before even looking at outside traffic. I believe Amazon should be leveraged to the best of your ability before running outside traffic and potentially losing a lot of money! Amazon on it’s own has massive power in sales and revenue. Look forward to hearing your answers bro to the above.
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