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Have had my first auto PPC campaign running for a few weeks now (new product, 5 star reviews x 8). See graph, profit/loss by keyword. After some high level advice before I create a manual campaign from these keywords.

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 Have had my first auto PPC campaign running for a few weeks now (new product, 5 star reviews x 8). See graph, profit/loss by keyword. After some high level advice before I create a manual campaign from these keywords. My thoughts are:

– Winners – top 10% – create manual phrase match campaign from these
– Losers – bottom 20% – add as negative keywords to auto campaign to stop bleeding money
– Losers – middle 70% – leave these? Still a lot of money being burnt to find the winners.

I’m also torn as the worst losers are providing a lot of the sales volume – they’re relevant keywords, just too expensive. What would an expert PPC’er do here?

Is this a typical result for an auto campaign?

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Also, a lot of the converting keywords are competitor ASINs. Do I have the same control over these as any other keyword.

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keep updating negative keyword lists

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unless your cpcs are <$0.05 and sales per item <$1 then there is nowhere near enough data to make a decision or changes to the campaigns. The only exception being if your impressions are extremely high and clicks low. Then you have some actionable data.

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btw, what template do you use to generate this graph.

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