Have had my first auto PPC campaign running for a few weeks now (new product, 5 star reviews x 8). See graph, profit/loss by keyword. After some high level advice before I create a manual campaign from these keywords. My thoughts are:
– Winners – top 10% – create manual phrase match campaign from these
– Losers – bottom 20% – add as negative keywords to auto campaign to stop bleeding money
– Losers – middle 70% – leave these? Still a lot of money being burnt to find the winners.
I’m also torn as the worst losers are providing a lot of the sales volume – they’re relevant keywords, just too expensive. What would an expert PPC’er do here?
Is this a typical result for an auto campaign?
unless your cpcs are <$0.05 and sales per item <$1 then there is nowhere near enough data to make a decision or changes to the campaigns. The only exception being if your impressions are extremely high and clicks low. Then you have some actionable data.
Please login first to submit.