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Hi Guys, happy holidays! For those of you who have had experience with Amazon ads, what budget did you use over how long and was it worth it? At what bid did you have success, I will use it for first time and it feels like a shot in the dark right now. Th

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Hi Guys, happy holidays! For those of you who have had experience with Amazon ads, what budget did you use over how long and was it worth it?
At what bid did you have success, I will use it for first time and it feels like a shot in the dark right now. Thank you for your input in advance.

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I’ve used them quite a bit over the xmas period. I set a budget I was comfortable with (£5 per day) and set up an automatic campaign. After a few days, I downloaded the keyword report to see what keywords were working, and which weren’t. I then set up a manual campaign with the keywords that were working – ditching the non-performing ones. That helped with my sanity! But there’s a tool that allows you to match the estimated ‘first page bid’ and then information on the average cost per sale … so set a ‘comfort level’ for yourself – say ‘I don’t want to spend more than 10% of my revenue on getting a sale’ or whatever it is, and tweak accordingly. Good luck!

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