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Hi, I'm a newcomer to this and am just over half way through one of Anthony's courses on Udemy. I am trying to get my head around UPCs and FNSKUs. More specifically, what are they exactly in the context of selling on Amazon, when are they required, how ar

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Hi, I’m a newcomer to this and am just over half way through one of Anthony’s courses on Udemy. I am trying to get my head around UPCs and FNSKUs. More specifically, what are they exactly in the context of selling on Amazon, when are they required, how are they obtained, who applies them to my products and when. If someone can point me to a precise and concise explanation I’d be grateful.

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FNSKU is the sticker/label you print out from Seller Central in order to affix it to each of your units so that FBA warehouses can identify your products when they arrive. UPC codes are necessary to purchase and add in Seller Central when adding a product to Amazon. It is a requirement unless you have brand registered your item. You don’t have to put the UPC code on the packaging itself just the FNSKU label, but I think it is wise to have the UPC code printed on the label and then an FNSKU label to go over it. I discuss why in my course.

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