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How much are most people's ACoS (in percentage form) for their product? I know it will be more in the beginning so that you can begin to list for keywords. I'm trying to figure out how much to factor in when I calculate margins.

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How much are most people’s ACoS (in percentage form) for their product? I know it will be more in the beginning so that you can begin to list for keywords. I’m trying to figure out how much to factor in when I calculate margins.

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