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I am taking my own photos of my product

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Hey guys, I am taking my own photos of my product for a new listing using my iPhone. I already purchased a piece of white posterboard.

However, when I upload the image(s) to Amazon, the background is not pure white and there is a border (rectangle) around the photo. Is this because I cropped the image after taking it with my phone?

Also there are some shadows in the images – I wonder if I have the lighting set up incorrectly? Are there any do-it-yourselfers out there that have done this with their phone successfully? I must just be missing something..thanks all!

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