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I feel like I'm drowning in PPC. What do you typically set as your default bid for long tail keywords?

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I feel like I’m drowning in PPC. What do you typically set as your default bid for long tail keywords? Also, the highly competitive keywords are costing me almost $4 per click and my conversion rate is pretty lame for some reason. It’s getting pretty despairing spending $80 a day and getting 1 sale per day.

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it sounds like there a few things going on here. What kind of campaigns are you running (match type, auto/manual)? Also, have you started identifying search terms that are only bleeding money?

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