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I have a question about PPC. I run a ppc campaign for one week and in search terms report I found that one search term lead to sales. I created another ad group for this search term - exact match and run it. But now this search term doesn't lead to sales.

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I have a question about PPC. I run a ppc campaign for one week and in search terms report I found that one search term lead to sales. I created another ad group for this search term – exact match and run it. But now this search term doesn’t lead to sales. Is anyone face the same issue? Can someone explain to me why the exact search term in phrase match ad group lead to sales and in its own ad group does not lead to sales?

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Amazon favors automatic ads as it has more control. When shifting from auto (broad) to manual (including exact) the impressions will be lower, the CPC will be higher (often double) and IF the term is focused on the targeted audience, then the conversion rate will be higher.

There are a number of troubleshooting steps for PPC ads, especially given all the recent changes Amazon has made.
We have a whole checklist for troubleshooting our ads, plus PPC organization and analysis tools that help with optimization.

I assume you used a negative match on the search term in your running AUTO campaign. Consider increasing your default bid for the negative term and be aware that new campaigns may take up to 2 weeks for Amazon to shift the impression traffic over to the new exact match targeting — again, assuming the term is no longer running elsewhere.

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