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I have run an auto campaign and I am trying to analyze the results to help choose targeted keywords. What do you look at as your primary measure? Click Through Rate? ( CTR ) Clicks? Cost per Click average?

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I have run an auto campaign and I am trying to analyze the results to help choose targeted keywords.

What do you look at as your primary measure?

Click Through Rate? ( CTR )
Clicks?
Cost per Click average?

I could really use some advice here.

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First make sure your auto campaign is displaying relevant search terms to your listing. Next, I suggest you focus on multiple conversions. This validates the search term and merits “graduation” to further testing. A deeper level of analysis would also include cost per conversion tracking. Sometimes a word can look really good, but the cost per conversion is above your break even. It can be an indicator of a soon to be expensive term. Finally, you’ll want to spend some time trimming the fat with negatives. That’s the fastest way to drop your ACoS.

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