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I was listening to the TAS podcast, and they mentioned a new program where Amazon will incentivise reviews for your product after organic purchase with a small gift card amount ($2-3). Amazon of course is doing this to get people to spend more. Has anyone

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I was listening to the TAS podcast, and they mentioned a new program where Amazon will incentivise reviews for your product after organic purchase with a small gift card amount ($2-3). Amazon of course is doing this to get people to spend more. Has anyone heard of this and knows more details?

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Incentivised reviews involved companies giving big discounts to reviewers on products, although the reviews were still meant to be impartial. Amazon operates its own incentivised reviews programme, Vine, which will continue.

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They included this in their TOS but from what I know, haven’t actually released this to the public yet.

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Amazon has banned “incentivised reviews” after evidence suggested writers typically awarded almost half a star extra compared with reviews where the reviewer paid for the product themselves.

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Amazon said it believes the Vine programme has “important controls in place” and is “especially valuable for getting early reviews on new products that have not yet been able to generate enough sales to have significant numbers of organic reviews”.

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