I’m about to order my first PL product. I’ll order it in 3 different sizes, it’s also available in different colors. Would you recommend starting with 1 color and then expanding the colors with the second order or splitting the first order between several colors?
I agree with that. I was in a similar situation with my first product … there were three sellers selling a silver version of my product; I started selling a red, which went okay – and introduced a silver one later (and blue, and then gold!). In a long list of products, having your main product image a different colour to your competition can only help I think.
I’d recommend starting with as few variations as possible. Variations can be a headache – unless they’re absolutely necessary I’d learn the ropes with one or two, before adding others. The biggest headache for me was that I went from having to re-order just one SKU, to having to re-order multiple because of the variations. If you have 500 units in stock of just one colour, you might sell 400 before thinking about re-stocking. If you have 500 units across 5 variations then you’re going to need to re-order sooner – without yet getting the cash back from sales.
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