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Is there a possibility that you can´t turn on PPC for specific keywords?

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Is there a possibility that you can´t turn on PPC for specific keywords?

There is a keyword i turned on PPC for, and now i don´t rank anymore for this keyword. It´s a major keyword.

For testing, i bumped up the cpc to 10€ and still nothing.

Should I wait?

What do you guys suggest?

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