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It seems like a lot of work to create a brand. I would think a better strategy is to have one brand for all categories. Keep the whole thing simple. I never pay much attention to brands myself when shopping on Amazon. What are your thoughts on multiple br

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It seems like a lot of work to create a brand. I would think a better strategy is to have one brand for all categories. Keep the whole thing simple. I never pay much attention to brands myself when shopping on Amazon. What are your thoughts on multiple brands?

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