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It seems like this past 1-2 weeks, PPC has eaten up all my profits. Anyone else on the same boat?

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It seems like this past 1-2 weeks, PPC has eaten up all my profits. Anyone else on the same boat?

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Today is my worst day of the year. Only 3 sales! Is everybody waiting for tomorrow.

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I also have like 5 sales today…people must be traveling or something. Usually get 40+

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I wish I had done it more systematically to know the answer to that question. I didn’t change – the title, the bullets, the images, the backend search terms. I changed the category, the price, added ppc campaigns (phrase, exact etc. Only had Auto running earlier -might have affected my conversions) and bids. My changes were not spaced out well, and hence this mess. I did change the category back today, and its been slightly better. I have been selling for exactly 2 months now, last 3 days were my first ever negative Net Profit days. I was actually attempting to optimise and reduce my ACOS – I really hope I start getting the few sales (10-12) I was getting till a few days ago.

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Yes this week has been bad with PPC and sales are slower

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