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Lets say you run a campaign with multiple phrase match ad groups. After a week or two you found that one ad group lead to more sales than any other ad group. Do you remove this ad group from this campaign and create another campaign only for this ad group

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Lets say you run a campaign with multiple phrase match ad groups. After a week or two you found that one ad group lead to more sales than any other ad group. Do you remove this ad group from this campaign and create another campaign only for this ad group that it will have its own budget?
BTW, One of the Amazon support team told me that in some situations more than one campaign for one product can impact badly on campaigns performance. Do you have this experience?

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Everyone have his “right way” to do ppc. Personally I do what you said, but in addition to good sales I also check the cost per click. I try to group my good sales / low cpc and those are my “winners” that get most of my ad budget. Then if more “traction” is needed, I run another campaign with the grouped “good sales / higher cpc” ones. And I don’t see how having multiple campaigns could affect your product sales, besides using same keywords on both and competing with yourself.

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