I will be moving my product from ecommerce to the Amazon FBA. I have alright sales coming in. Nothing to exciting. However it is a very competitive market on amazon.
I have heard on the podcast that when looking at amount of reviews make sure the competition has around 500ish reviews for the top spot, then 300, then 200/100 range.
My product (custom not private label) will have competition looking like this…5000 reviews, 2000 reviews, 1000 reviews, and then 50 – 600. Its a Similar structure, however way way way more reviews.
Im up for the challenge, my question is more about how to go about it…
My product cost is $4.80 – $7.20, the fba fees will be $5.60ish…it can sell for 19.99 – 24.99.
When starting off with the prelaunch/launch I was thinking about making my listing have a variation, the variation would include a “trial”. The trial costs only $1.50 and it is the same product.
Would it be better if I do a massive giveaway with the “trial” to build reviews, feedback, and cut cost by over 30%. Or would it be better to just go with the original product.
If using the trial to generate reviews is a better option, i am also interested to know if the reviews and ranking would be boosting both variations in the listing. I would probaly consider removing the trial after 6 months or so and dont want it to impact BSR dramatically.
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