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Please advise..

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Please advise..
we are planning to go for PL products in 2016 and want to clarify following things..
1> Should we have different brand name for each category and also to have different logo for each brand or just one brand name regardless of category?
2> Should brand logo be different than company logo ??
3> Is there any place where we can register our brand so others don’t step on that ?
4> Any suggestions where to get best/cheap logo design ?

Thanks in advance ..

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