Say i was selling my own brand “coloring books” and i wanted to add Crayola Crayons to the bundle i bought wholesale to add value. I fully understand anyone can sell Crayola on amazon, but can I add it in its my bundle and not violate TOS or get a letter from Crayola? I know there is restrictions on Book bundles “I’m not selling this” But it is kind of a way of doing Private labeling and adding Retail Arb together. Just wanted to see anyones thoughts of using the power of a Brand name to support you awesome Product? Thanks so much everyone
It’s a good point. Might be worth putting the question to Amazon directly also to see if it violates any kind of terms. I’d be surprised if Crayola or other brand cared, so long as you’re selling a legitimate the product and not a knock off.
well-established brands care greatly about what and with whom their products are associated with. In the scenario you describe, you are trying to increase sales of your product/brand by using another product/brand to attract buyers. As in, your product/brand has no/little traction on its own. You would seriously be infringing on Crayola’s IP in this scenario. Your best solution is to contact Crayola and either get licensed to use their brand/product, or enter into a partnership where they provide the product for the bundle, and they get a cut of the revenue. I am sure they are open to as many creative ways to increase revenue, and they’d be happy to help you, too, if the arrangement is beneficial for both of you. If you did it your way, you would survive for a while. Eventually, however, you’ll get caught. You’ll either get hit with “inauthentic” claims, and get banned by Amazon, or Crayola will sue you for infringement, and you’ll be out not only all the revenue, but big legal fees, too. I don’t understand why everybody thinks it ok to use and/or steal somebody else’s property without their permission. It’s no different than if you left your home to go shopping, and while you were gone, someone broke in the house and started squatting in it. Then, when the police arrive, they not only show a fake lease or deed. Your only recourse is to spend months and $$$ in legal fees trying to get your house back and the squatter ejected.
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