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We're about to launch our first product and are unsure of whether doing it while black friday is on may hurt our exposure/rankings as there will be a lot more competition going on - or perhaps it would be the perfect time as people are in extreme buying m

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We’re about to launch our first product and are unsure of whether doing it while black friday is on may hurt our exposure/rankings as there will be a lot more competition going on – or perhaps it would be the perfect time as people are in extreme buying mode.

Does anyone have any experience with this? 

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This will be the best time to launch as black Friday will give your product a push..

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If you are the brand owner you should register for Brand Registry, this demonstrates to Amazon that you own the product, the brand and now the page. If this is your product, you should optimize the page to optimize search.

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You can use a tool to estimate sales, its recommended you look at a few different tools to understand your numbers.

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Nobody knows the Amazon algorithm. We know that Amazon had mentioned that the recency of the reviews is more critical than quantity of review. It is critical to your customer experience and page conversion

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