Objectively speaking, what do you think is the best category to PL? I’ve been leaning towards electronics because it’s something I know a fair amount about and have done lots of research on in the past. But now I’m wondering if there’s too much risk of product failure and thus negative reviews in that category. Thoughts on the best category to get started in?
It depends on your personal ability to source quality products at the right price. Many new sellers find what they think will be a good supplier only to have their account suspended a handful of months later for having a high defect rate.
There isn’t a category that’s best for a newbie or anyone. It’s your business practices that determine success…doing your due diligence, research, understanding the import and shipping process or vetting an agent who does, negotiating well with yoursupplier, properly estimating your potential profit margins and understanding PPC cost impacts to those, establishing solid QC checkpoints and inspections, drafting a purchase contract that accounts for remuneration for defects and other issues, creating an optimized listing, utilizing PPC effectively, and adhering to Amazon TOS whenever possible, and most importantly ensuring you have enough liquid capital to see you through at least a 2nd, if not 3rd order. You know, just to name a few
Unless you are absolutely sure you can break into this market, I’d stay away. There are way too many known brands to compete efficiently in electronics. Think about it. Put yourself in the shoes of a prospective client. If you were going to buy, let’s say, a pair of earphones, would you buy from Plantronics or from an unknown brand?
I personally stay away from anything that has many moving parts or electronics. That is just me though. But consider doing products that do not break easily and are smaller and light weight. Something that can sell for at least $15-40 and give you a return/profit of 30-40% when everything is paid. ( sourcing, samples, product, shipping, marketing and ppc ads etc. etc.)…..
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