Yes I do!. you can spend time money even years building your brand just to find out later… the name you’ve been using or logo is already trademarked! …:or some one comes along and says they’ve been using it longer. I got a trademark I suggest you do to
If you are establishing your own brand with Amazon’s Brand Registry, it is best if you do register your trademark. Otherwise, you will risk someone else doing it and taking over your brand.
From a true legal standpoint, “common law” has you owning your brand as soon as you start using it commercially, even if not registered.
However, Amazon does not deal with this in that way – just lawyers and courts.
If you do not register your brand and someone “steals” it, you would need to spend thousands of dollars to get it back and deal with related time commitments and delays in the recognition you are hoping for from the brand registry.
The cost for registering the brand in your state is less than federally, but federally takes precedence.