AS 47: Tracy Hazzard designed 250+ products resulting in 1 Billion in Revenue from Costco to Amazon
22 Aug 2016
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Today on the show Tracy Hazzard came on the show! Tracy Hazzard is CEO of Hazz Design, ghost designer of 250+ consumer products generating almost $1 billion at on-line & at retail. She is an Inc. Innovation Columnist, co-host of WTFFF?! 3D Printing podcast and co-inventor on 37 patents. She talks about her secrets to getting an 86% success rate on our product commercialization and how a team of 2 designers + 3 virtual assistants can design, develop and source so many products in so little time.
What you’ll learn:
- Don’t get to attached to your products
- Engineering and design
- How to deal in recall situations
- Commercialization decisions
- Launching into Costco and Amazon
- How to get into Costco
- All about 3D Printing
- How 3D printing manufacturing will shift private label eventually
- How she is using makerbot 2
- What 3d printer she uses
- How she leverages her team to build a better business
- How she is brand building and building brand integrity
- How she re-designs her products
- Her design focus and specialty
- Prototyping successful products rather than me-too products
- Designing for the female in mind
- Patents and patent protection
And much more!
Contact Tracy:
http://hazzdesign.com | 3dstartpoint