If you do the right keyword research you should already have the data what people search for and then you can tweak it as you go along

100 to have true social poof and credibility in the market. Otherwise you won t get close to thr 20 percent conversion rate that you should get.

You get a feel for key words that people search for in the search term reports. You might as well get this data as early as possible

Turn it on a slow trickle right off the bat to start getting data back right away. The data is what you are after in the beginning. You can crank it up after you get a decent base of reviews then.